
BB MUSIC
- Bonnie Schwarz -
Consultant in live booking and management.
Specialising in building sustainable touring approaches for emerging artists.
BB Music is a boutique, inclusive booking and management consultancy specialising in sustainable touring strategies for emerging artists. I work with artists who want to develop long-term, intentional live careers without burning out or compromising their values.
After touring full-time across Aotearoa New Zealand for two years, and consistently encountering a lack of gender-balanced and representative line-ups, I founded my own booking agency. That work was driven by a clear commitment to supporting under-represented artists and contributing to a more equitable live music ecosystem.
While my own artistic career has since taken centre stage, I continue to offer consultancy and project management services for artists and arts organisations. This work draws on my experience as both a touring artist and agent, allowing me to support artists holistically—strategically, practically, and ethically.

My consultancy focuses on:
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Developing realistic, sustainable touring strategies
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Navigating independent and international booking pathways, as well as looking to build your team.
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Building long-term relationships with venues, presenters, and arts organisations
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Supporting artists to retain agency, clarity, and creative autonomy
I place strong value on clear intention, thoughtful strategy, and healthy working relationships. Over the past years, I have built an international network of venues, theatres, and non-profit arts organisations across the UK, Europe, and Australasia.
Contact
If you are an emerging artist seeking tailored, professional guidance on how to build a sustainable and values-led touring practice, please get in touch via:
Mishra (UK), The Trouble Notes (DE), Ruby Colley (UK), John Kelly (UK), Monique Clare (AUS), Just Like Clay (DE), Kallidad (AUS), Séamus Óg (UK)





